August 16, 2017
Webinar - How & Why to Go On Demand
By Paula Bernier, Executive Editor, TMC
We live in an on-demand world.
Need a ride? No problem, just click your Lyft app. A car will arrive momentarily.
Want to watch a movie? Sure. Take your pick on Apple (News - Alert) TV.
Getting ready for the gala? Don’t spend big bucks on couture. Rent the Runway.
These are just a few examples of how business is changing due to connected technology and disruptive business models.
Upstarts like Airbnb and Uber got the on-demand snowball rolling. And now just about every industry is getting caught in the avalanche.
So we’re seeing more businesses move to subscription-based models. Some are even introducing or exploring outcome-based offerings. That will help these companies remain competitive as their markets move to more on-demand business models.
But adopting these models means more than just a change in business strategy. It also requires businesses to have the back office systems in place to support them. The transaction-based systems of yesteryear aren’t designed to support subscription-based models.
“Enterprises are increasingly focused on generating recurring revenues and developing lasting customer relationships by extending from one-time purchases to recurring business models,” notes Oracle (News - Alert), which last month announced its Oracle Monetization Cloud solution. “Agile billing capabilities are required to help digital service providers monetize new offerings and differentiate their services in competitive markets. Oracle Monetization Cloud combines the power of scalable monetization capabilities with the simplicity, agility, and security of Oracle Cloud to accelerate time to market for digital services.”
To explain how and why businesses want to embrace on-demand models, and what they need to do as they make that transition, Oracle is hosting the webinar “Monetization as a Competitive Advantage: Pricing Models to Drive Recurring Revenue and Customer Loyalty.”
The webinar takes place Aug. 23 at 11 a.m. Pacific/2 p.m. Eastern.
Featured speakers include Jean Lawrence, director of product marketing for Oracle Monetization Cloud, and Mitch Ivey, a partner at PwC. I will moderate.
For more information, and to register, click here.
Edited by Maurice Nagle