All businesses want to be able to say that they have the best customer experience strategy, yet many are reluctant to actually fork over the dollars to implement a solution that will give them that desired end.

Customer experience improvement initiatives will falter if the right backing isn’t introduced, and if the business isn’t willing to spend the money on a CRM solution that will fit its needs.

Some recent research from the leaders over at Vivisimo noted that statistics point to only 15 percent of organizations say that they are effective at maintaining a consistent customer experience across channels. That’s a lot of customer experience going down the drain. (And a lot of wasted money on the wrong CRM solution.)

Figuring out how to get buy-in for your customer experience management program is an important step and brings much value to an organization. One of the most widely proven ways to save money and improve business processes is to improve the interactions between customer-facing professionals and the customers themselves.

Vivisimo is offering a webinar that will explore some options about how to make this goal a reality. With some advice about how to empower employees with knowledge and promote active engagement, the webinar will host Ingrid Lindberg, customer experience officer of CIGNA and Stacy Leidwinger, senior director for Product Management of Vivisimo.

Lindberg and Leidwinger plan to discuss how organizations can give themselves a competitive advantage by elevating their customer experience deliveries. The webinar, titled “The Customer Experience Pay Off,” takes place March 27 at 2 p.m. ET.

By leveraging applications that empower the organization through customer-facing professionals, and improving the overall customer experience, businesses will make huge strides in cost-savings and improved processes that will boost their brands and revenue.

Anyone who is responsible for CRM solutions at a brand, Voice of the Customer implementation, call center operations, or account management will benefit from the webinar. Register for it here!