For all the talk about preserving the customer experience and maintaining excellent customer service across multiple channels, you are hard-pressed to find an organization that actually cuts a check for the right solution.

In order to provide superior customer service, a business needs to take the time and spend the money on the right customer relationship management solution. Of course, challenges arise when exploring the options out there, as there are many, and each business requires different means to an end. But with the “end” being the optimal experience of the customer, the process of finding the right solution does not have to be laborious.

Vivisimo recently cited some interesting statistics on this subject, one being the fact that “only 15 percent of organizations say that they are effective at maintaining a consistent customer experience across channels.” That seems a little silly with all those quality customer experience management solutions out there, doesn’t it?

Building a CXM program that improves interactions between customer-facing professionals and the customers themselves is one of the obstacles for the supposed 85 percent of organizations that have difficulties with maintaining consistent customer experiences. But knowing how to empower employees with knowledge and promoting active engagement are two ways to jump this hurdle.

Businesses should also think about leveraging applications that empower the organization and improve the overall customer experience.

To discuss the best way to build a management solution that provides memorable customer experiences, Vivisimo is hosting an educational webinar on March 27 at 2 p.m. Joined by CIGNA’s Customer Experience Officer, Ingrid Lindberg, Vivisimo’s Senior Director of Product Management, Stacy Leidwinger, will explore the benefits and challenges of building the right CXM solution.

An organization can only profit from implementing a customer experience solution, and Lindberg and Leidwinger plan on revealing how exactly businesses can gain competitive edges with the right CXM strategy. Register for the webinar and be a part of this vital discussion.