New Marketing Rules for Generating and Converting Inbound Sales Calls in a Mobile World
April 30, 2014
TIME: 2:00pm ET/ 11:00am PT
In 2014, 5 smartphones will be sold for every PC. We now live in a mobile world, and marketers can’t rely on the same old PC-based strategies to optimize leads, conversions, and revenue from smartphone users. New strategies, including locally targeted campaigns, are needed.
Join call tracking and management experts at Ifbyphone and Locaid as they explain the new rules of generating and managing phone leads in a mobile and local world. They will highlight the critical adjustments you should make to how you generate, analyze, route, and manage phone leads to maximize revenue.
Attendees will learn how to:
- Optimize campaigns and marketing spend to generate more high-value phone leads
- Track conversion rates and ROI for every lead source across channels
- Route mobile callers to the closest store or sales agent with geolocation
- Use geofencing to create locally target campaigns for smartphone users
Who should attend:
- Marketing and sales executives interested in driving more conversions
- Marketing and lead gen agency staff who generate phone leads for clients
- Retailers, franchises, and other businesses routing calls to multiple locations
- Marketing automation, CRM, and Google Analytics users
| Presenters: Steve Griffiths |
| Vice President of Marketing and Product Strategy Ifbyphone |
Steve is responsible for marketing, product strategy, and product management at Ifbyphone, where he leads a team of lead generation and content marketers and call analytics and management experts. |
| Louise Frosell |
| Executive Director of Marketing Locaid |
Louise heads up marketing for Locaid, working daily with customers, partners, and leaders in the location-based services industry to drive results-driven, integrated marketing, and lead generation campaigns. |
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Moderator Erik K. Linask |
| Group Editorial Director TMCnet |
Erik oversees the daily operation of TMCnet, which delivers news, information, videos, white papers, podcasts, and more to three million visitors each month. He is also a contributor to TMCnet as well as TMC’s IP Communications publications. Prior to joining the TMC team, several years ago, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine’s survey research. Erik began his professional career at management consulting firm Leadership Research Institute. |
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