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WEBINAR WITH LIVE DEMO
Using Social Analytics to Check Your Social Customer Care Blind Spot

Wednesday June 25, 2014
TIME: 11:00am ET/ 2:00 PT




 
 

The immense volume of social media interactions continues to grow daily.  Despite best efforts to monitor and service customers, the noise level gets in the way, and often results in missing key opportunities for you to engage with customers.  Getting caught in this social blind spot can result in greater churn and decreased customer loyalty, especially when you use social to service customers.

Register now for this webinar. We will present a LIVE DEMO of Genesys Social Analytics. You will learn how to:

  • Cut through the noise to understand customer intention  
  • Identify trends around issues, problems, questions, value gains and team performance
  • Build precision around actionability, tags, and response recommendations,
  • Shed light on the advantages machine learning has over rules based approaches

This webinar is a must for executives responsible for delivering social customer care.
 


 
 
Presenters:

Lisa Abbott
Director, Product Marketing
Genesys

Lisa Abbott

With more than twenty years of experience as a senior software and Cloud marketing executive, Lisa Abbott has a long track record of successfully driving B2B marketing strategies for products that harness the web, social media, mobile and voice as customer channels.
As Director of Product Marketing at Genesys, Lisa currently manages the team that defines the marketing strategy and execution for the Genesys Digital Channels offer worldwide. Lisa is also recognized for driving the early adoption of Social Media for use within the Contact Center with the development of Genesys Social Engagement.   

Steve O’Donoghue
Sr. Director, Product Management
Genesys

Rhett Parsons

Steve has over twenty years of hands-on experience managing technical products and projects in the areas of social media, CRM, knowledge management and analytics for both B2C and B2B customers. Steve recently joined Genesys as part of the Solariat acquisition. Prior to Solariat Steve worked for Oracle and was responsible for product management around the social and analytics components of Oracle Knowledge which was formerly InQuira.


Moderator

Peter Bernstein
Senior Editor, TMCnet

Peter Bernstein

Peter Bernstein is a seasoned writer and professional with deep experience in the communications and IT industries. As a top-level industry analyst, Peter has keynoted major technology events and has been cited numerous times by The New York Times, The Wall Street Journal, The Los Angeles Times, USA Today, The Washington Post, Business Week, Fortune Magazine, ComputerWorld, NetworkWorld, Communications Week, among other publications.

 
   
     
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