TextUs Adds Global Link Shortening for SMS Messages

URL shorteners have been around for some time online and offer several benefits from saving character space to making long URLs more visually appealing as well as improving link sharing and tracking.

Now, the same benefits enjoyed for online link shortening are available for users sending SMS messages thanks to TextUs. The conversational texting platform announced a new global link shortening offering across its platform so users can quickly add shortened links to outbound conversational messages, mass text campaigns and text messaging templates.

TextUs provides a business text messaging platform for companies looking to engage in real-time conversations with customers, leads, employees and candidates.

The company's goal is to help those struggling with unanswered phone calls and emails to use SMS to communicate and get responses as well as improve speed to market and sales cycle conversion.

With texting becoming a preferred mode of communication and with the emergence of SMS carrier regulations and 10DLC compliance, link shortening in a trusted way has become essential to maintain high deliverability rates.

After seeing how successful its Campaigns Pro offering was in actually getting branded shortened links delivered in messages, the company said it realized it needed to offer this across its entire platform.

The new feature plays a vital role in enhancing trust and ensuring that messages reach their intended recipients without any hindrances. By leveraging provider-trusted URLs and link shortening, businesses can optimize their texting efforts and ensure effective communication with their target audience.

“We are excited to announce the release of our new link shortening capability, giving teams the ability to share links seamlessly within their text communications and maximize the impact of their SMS channel,” said Megan Dumas, Product Marketing Manager at TextUs.

“We hope to empower teams to maintain the exceptional deliverability rates they have come to expect from TextUs,” said Dumas. “We’ve seen a multitude of use cases that benefit from this feature such as sharing job postings, scheduling meetings, or promoting other calls to action, and are excited to continue to see them evolve as we get this into our customers’ hands.”

Edited by Greg Tavarez