Sinch and Zapier Expand Partnership for Better Business Messaging

Messaging applications have quickly become one of the most used forms of communications for business. When customers need answers many turn to messaging capabilities for quick, efficient communications. It’s also a quick and effective way for colleagues to communicate when a phone call or email isn’t necessary or convenient.

In a move to further improve how existing business apps connect with messaging apps, cloud communications and mobile customer engagement solutions provider Sinch has announced an expanded partnership with Zapier. With Zapier’s automation platform and the new integration, it will be possible to bring more messaging channels to the over 5,000 business apps Zapier supports.

Currently used by SMBs, Sinch’s offerings like MessageMedia, ClickSend and SimpleText for SMS will now be offered for businesses of any size, so they can communicate using popular apps like WhatsApp, Telegram and Facebook Messenger to interact with customers.

Sinch’s Conversation API powers these communications as it allows for optimized omnichannel interactions. In just a few clicks users can build automated flows between their marketing apps for faster, easier messaging capabilities.

“Messaging channels are immensely important for today’s businesses – they’re where customers are most active, and where they want to connect with their preferred brands and service providers,” said Jon Campbell, Director of Rich Messaging at Sinch.

Originally integrated with Sinch’s MessageMedia in 2018, the companies made it possible for users to easily connect with other apps and automate repetitive tasks  like sending SMS calendar notifications.

With the expanded partnership, companies can save time and effort building automation triggers within current processes and automate things like payment confirmations or help desk ticket automation when a customer messages the business via a social channel.

“Our expanded partnership with Zapier provides users with easy access to those channels from a single integration point, reducing headaches for IT departments and laying the groundwork for a true omnichannel conversational messaging strategy,” said Campbell.

Edited by Erik Linask