Virtual PBX Featured Article

Beneman Becomes Official Member of Enreach Business Group

December 15, 2021

By Luke Bellos - Editor, Virtual PBX

After announcing the acquisition early last summer, unified communications service provider Enreach recently revealed Beneman, a cloud-based solutions company based in Finland, has been rebranded as a member of the Enreach group brand.

The move is significant to the global development of Enreach, as the rebranding will allow the company to expand its presence across the Nordic region, as well as untapped regions throughout Europe.

“The rebranding from Benemen to Enreach is another important step on our journey to be Europe’s UC and CCaaS market leader,” commented Stijn Nijhuis, CEO of Enreach. “Now we can also target upper mid-market and enterprise businesses as well as strategic partners with our cloud embedded voice solutions.”

As the cloud revolution continues on into 2022, the UCaaS market will likely become a battleground among competing service providers, especially for those attempting to become a “one-stop-shop” for both connectivity and solution support. With Beneman now operating under the Enreach brand, the unified company can now focus on building name recognition across Europe, in order to expand its reputation and generate new clientele.

“We have worked hard as part of Enreach to position ourselves wider in the European market as the leading cloud embedded voice provider, together with our ecosystem partners of Microsoft and Salesforce,” added Matti Heikkonen, Managing Director Enreach for Enterprises. “The importance of voice communication is increasing, and the application areas are continuously broadening. This provides Enreach a unique chance to grow fast in its markets.”

Edited by Maurice Nagle


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