Virtual PBX Featured Article

Loops Integration Becomes Reseller of Truecaller's Verified Business ID Solution in Sri Lanka

November 18, 2021

By Tracey E. Schelmetic - Virtual PBX Contributor

Unwanted marketing robocalls are a scourge all across the globe. For companies engaging in legitimate business by phone – particularly in the services sectors -- reaching out to potential customers for customer service and engagement needs via phone becomes difficult, as many of the calls go unanswered, resulting in wasted resources and inefficiency. Studies have found the main reason calls to go unanswered or become declined by recipients is simply because they do not know who is calling or reason behind the call.


“Fraud and unwanted communication are endemic to digital economies, especially in emerging markets,” according to Truecaller, a global platform for verifying contacts and blocking unwanted communication.

Loops Integration, a Sri Lanka-based enterprise e-commerce consultancy for U.S. and global brands, recently announced a partnership with Truecaller. Under the terms of the partnership, Loops will now be an authorized reseller of the Truecaller for Business product. Truecaller’s Verified Business Caller ID technology leverages the reach and penetration of the Truecaller app to provide verified caller ID services to businesses. The goal is to provide businesses with the ability to customize their caller name and even display the purpose for the call to the recipient, so they know who is calling and why before they pick up. This creates a trusted mechanism where call recipients can know exactly who is calling and whether it is genuine, according to company sources.

Truecaller is very popular with over 292 million active users globally, according to Wasaam Ismail, CEO of Loops Integrated.

“By providing Truecaller Verified Business Caller ID, we can help companies in Sri Lanka improve their calling efficiency and also establish more credibility for the respective brands associated,” said Ismail. “Loops focus is on providing online and offline integrated marketing solutions, and this will be a good addition for us and a great value-added service for our clients and others as part of their overall holistic offering.”

On the consumer side, the partnership will help call recipients in Sri Lanka reduce their risk of exposure to fraud and scams, which are becoming rampant in the country.

“We look forward to working with Truecaller and Quantei, Truecaller’s master reseller for this partnership, to deliver this new suite of solutions to business and enterprise customers in Sri Lanka,” said Ismail.” 



Edited by Luke Bellos


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