Virtual PBX Featured Article

LitLingo Offers AI-Driven Language Analysis for Business Communications

July 14, 2021

By Tracey E. Schelmetic - Virtual PBX Contributor

It’s a regular occurrence: a company with a carefully crafted customer-facing policy slips up with one bad email that miscommunicates, offends and even puts the company in legal jeopardy. The damage is done, and the company is put in the unenviable position of having to apologize and try to mitigate the fallout. But companies themselves aren’t the ones who go off message: employees do.

Here’s where artificial intelligence (AI) can play an interesting role: ensuring all employee communications meet a company’s standards. That’s just what a company called LitLingo attempts to ensure with its technology.

“The cost of acquiring new customers is so much higher than retaining existing customers,” LitLingo cofounder and CEO Kevin Brinig told Austin Inno last year. “So if you can use AI to make sure that the communication to a customer matches the sentiment of the inbound email or addresses every single one of the problems that was brought up in an inbound email. Those kinds of subtleties are super important and super valuable.”

Last week, the Austin, Texas-based company announced it has completed a $7.5 million Series A funding round. The investment is led by Breyer Capital, joined by former IBM CEO Sam Palmisano, with participation from existing investors, including LiveOak Venture Partners, Clarke Nobiletti, and James Marsico. To date, LitLingo has raised $9.5 million, including $2 million last August.

LitLingo enables businesses to enhance communications, strengthen culture, and mitigate risk by providing real-time language analysis within platforms such as Gmail, Slack, Zendesk, and Microsoft Office 365. The platform was purpose-built to foster open, productive organizations in which everyone has a stake in their company’s success, according to the company.

“LitLingo is reimagining how we build culture and mitigate risk,” said Sam Palmisano, Chairman of the Center for Global Enterprise and former CEO and Chairman of IBM. “We have all seen the impact a few badly written emails can have on an organization. Yet, traditional approaches to compliance and risk mitigation are outdated, reactive, expensive, and hard to scale across large enterprises. LitLingo is a unique platform providing critical value to employees and organizations of all sizes.”

LitLingo said it plans to use the capital to double the company headcount over the next twelve months at their Austin headquarters and remotely.

Edited by Luke Bellos


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