Virtual PBX Featured Article

West Texas Bank Successfully Enhances Communications Efforts with RingCentral

September 16, 2020

When a West Texas-based bank providing personal and business banking services to customers wanted to modernize its costly, legacy, multi-carrier PBX system to new digital technologies, it turned to RingCentral for a cloud communications platform with a proven track record of transforming businesses.

Now, AimBank, which replaced the legacy systems at its 27 locations across Texas and New Mexico, is touting all the ways their choice helped make significant improvements in customer engagement and increased employee productivity.

A case study from Nucleus Research shows they achieved over 170 percent ROI (with payback in less than five months) by deploying RingCentral’s platform. This included a unified cloud communications solution, team messaging, video meetings, and a cloud phone system.

The bank, which manages nearly $2 billion in assets, dealt with outages with the old phone systems and interrupted communications with customers.

Through the successful digital transformation, the bank could extend its customer service hours to 24 hours and provide a more reliable, easy to use platform for connecting and communicating - from anywhere and on any device.

It also gained the ability to quickly start video meetings and eliminate outages, improving and enhancing customer service levels. It also stopped costly on-premise repair services, maintenance, and maintaining hardware like servers by moving to the cloud.

 “Given the current climate, it is now more crucial than ever for businesses to deploy a unified communications solution in the cloud to support their mobile and distributed workforces and maintain business continuity. By unifying its communications system with RingCentral, Aim bank has gained a leg up on its competitors with an already-solid mobile communications service capacity,” said Daniel Elman, an analyst at Nucleus and author of the report.

Edited by Maurice Nagle


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