Virtual PBX Featured Article

Royals Swing for Fences with 8X8 Selection

February 25, 2020

By Maurice Nagle - Web Editor

The crack of the bat, pop of the glove and calls of “Ice cold beer here!” are a few signs it’s time for baseball. Before February fades, MLB teams gather for the ritual of spring training to finalize rosters, work the kinks out and ready for the long season ahead. It’s no surprise, technology has become central to the chatter of the offseason, but a certain cloud communications provider is turning heads in a much more positive way.


This week, The Kansas City Royals announced its newest partner, 8X8. The newly minted, multi-year sponsorship makes 8X8 the Royals’ official cloud communications and contact center partner, in addition to the 81 home games of added visibility the Royals newest sponsor gains.

“How we perform off the field is important in strengthening and growing our loyal fanbase. As a leading global provider of cloud communications, we welcome 8x8 to The Kansas City Royals family as they help us move our communications to the cloud,” said Brian Himstedt, Sr. Director of Technology at The Kansas City Royals.

With employee and fan experiences front and center, The Kansas City Royals turned to trusted technology partner System Target for assistance. The 8X8 Series delivers cloud contact center, chat, voice and video for the franchise and facility, driving  employee efficiency while improving the fan experience – from the box office to concession stands.

Himstedt continued, “8x8’s single, integrated desktop and mobile apps, reliable voice and video quality, analytics and reporting, and deep integration and synchronization between 8x8 Contact Center and Microsoft Dynamics 365 will allow us to improve response times, personalize and strengthen relationships with our Season Ticket Members, and align fan engagement and loyalty across different departments, including ticketing, concessions, and team stores, before, during and after each game.”

It’s tough to not get romantic about baseball, as the love affair with America’s pastime puts any Nicholas Sparx novel to shame. Are your communications in the cloud?




Edited by Maurice Nagle


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