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Ytel Raises Security Threshold with New One Time Password API

October 04, 2019

CPaaS company Ytel has announced its latest move to help businesses and consumers feel more secure in their messaging with the addition of a new API that adds digital security to their messages. The API builds and sends one time passwords (OTP) that can be sent by businesses using SMS and get verification in real-time.

Protecting sensitive information has never been more important. In a world with increasing security breaches it is critical that all steps are taken to keep hackers and criminals at bay. For businesses looking to engage more with customers and wanting to earn their trust, these security steps are especially critical.

Two Factor Authentication (2FA) is one of the best options currently available for businesses to help gain consumers’ trust that their communications are protected. Using one-time passwords omits the worry that someone at another device could potentially log-in or spoof the system into conducting a secure transaction without proper authorization.

“More and more businesses are implementing 2FA to protect themselves and their customers,” said Ytel CTO, Matt Grofsky. “Communicating via text message is already commonplace, so offering an additional layer of security through this channel helps businesses remain credible with their audiences. We decided to wrap the complexity involved in creating an SMS enabled OTP flow into a single API command and help lower the bar for consumer adoption.”

For businesses looking to offer one time password security to its customers, the use of Ytel’s OTP API means they don’t need to build a custom solution and can instead use the offering that’s based on the backbone of the Ytel Campaign and Conversation APIs. The company is currently offering it for free for the remainder of the year.

Ytel made headlines earlier this year with the announcement that it had integrated the Google Cloud Platform and its Cloud Text-to-Speech and Speech Synthesis Markup Language (SSML) into its communications platform as-a-service (CPaaS) offerings. The goal is to allow for a more natural, smoother and successful voice calls  and to allow developers to create interactive voice applications that use dynamic speech.

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Edited by Maurice Nagle


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