Virtual PBX Firm tyntec Lands New Investment

Recently, a move landed which shook up the virtual private branch exchange (PBX) market somewhat;  tyntec managed to land substantial new investment from Cipio Partners, and in the process, engaged in a reorganization effort that brought all of its separate branches in the UK, the US, Germany and Singapore under the umbrella of a central holding company.

This may sound like some corporate paper-shuffling—aside from the new investment, that is—but the end result of the package should be greater speed in introducing new products into the market.  Reports suggest that tyntec is gearing up for its next stage of growth in the market, and that's going to put new strain on the company's virtual PBX and cloud communications technology development. It's already got a fairly decent presence in those markets, offering peer-to-peer (P2P) messaging and communications platform as a service (CPaaS) systems throughout both Canada and the US.

Nicola Wolfram, who serves as tyntec's CEO, commented “tyntec was formed to be a disruptive force that will transform and simplify cloud communications. In order for us to take that vision to the next level, it’s vital to make strategic decisions that will help us accelerate growth and scale long-term. We are committed to significantly expanding the scope of our solutions and connectivity infrastructure to enable all businesses to communicate with their customers and workforce more easily. Our new financial backing and new corporate structure provide the foundation for new services to be announced this year.”

Naturally, it's hard to develop new products and introduce these into a market—and the virtual PBX market is no exception here—when a business is too busy handling issues of bureaucracy and figuring out who should be doing what. With the restructuring, that will likely address many such issues and provide focus for product development. Moreover, with the additional investment in play, the company now has the necessary resources to draw on while the development takes place. It's not enough to be free to develop; a business has to be able to develop, and with these two points in place, development should flow smoothly, getting more products into play and improving the chances of better revenue therein.

The virtual PBX market behaves like many other markets; it's all a numbers game of having enough products to keep enough people interested and paying. That means tyntec's chances of success here just went up, as it can behave in a fashion that often leads to success. 

Edited by Maurice Nagle