Jenne, nexVortex Ink Virtual PBX Agreement

Master agent agreements tend to be welcome things, as these often represent value for both sides of the agreement. Recently, nexVortex and Jenne, Inc. set up one such agreement with Jenne—known in the field as a value added distributor—agreeing to handle nexVortex's line of products, particularly its session initiation protocol (SIP) trunking and other virtual private branch exchange (PBX) material in a master agent agreement.

Under the terms of the arrangement, Jenne gets access to a substantial array of virtual PBX and other tools, ranging from the SIP trunking systems noted earlier to the hosted voice, hosted contact center, multi-site applications and even customized solutions available.

Jenne also gets access to a major name in the field, as nexVortex's material has been commercially available for over a decade, which means plenty of satisfied customers from which to draw testimonials. Throw in the fact that nexVortex material is interoperable with some of the biggest names around—start with Mitel and Avaya and head over to Digium, Allworx and several more from there—and it's clear that Jenne got a good deal here as a new master agent.

Senior director of product management and cloud solutions at Jenne, Patrick Howard, noted, “For over a decade, nexVortex has been a leader and innovator in the cloud communication space. For Jenne value-added resellers and managed service providers who need to connect voice services to the cloud, or who are looking for cloud services they can deliver to their customers, nexVortex has the solution. We look forward to partnering with them to build our mutual business together.”

This arrangement really is a win-win; Jenne gets access to an impressive new line of virtual PBX and other tools to offer to its current customer base, which means it can go back to the well and safely attempt to upsell previous customers. These are generally the easiest of sales, since quality is already established by direct personal contact. Meanwhile, nexVortex gets access to new markets for little cost, only the acceptance of less revenue per sale since it has to split with an agent. This means greater market penetration for nexVortex, as well as extra revenue to put toward further product development, a virtuous circle that delivers value at every step of the market.

It's an arrangement that has served companies well for years, and it's a safe bet that Jenne's name recognition and nexVortex's product line will step up and deliver some impressive new outcomes. Only time will tell just how well it works, but in virtual PBX, it's likely to work at least somewhat well. 

Edited by Alicia Young