Why Selecting the Right Virtual PBX Number Matters

If you are a product of the 80s, you know who will answer if you dial 867-5309. It is the phone number that gained popularity when it became the main focus in the chorus of a song. While a pop hit isn’t likely on your agenda for promoting your brand, it doesn’t mean you shouldn’t take care in picking the right number. If you have virtual PBX, you know the value of a dollar saved, so chances are the same is important to your client base.

It’s not uncommon for a telephone number to speak volumes about your brand. Think 1-800-Contacts or 1-800-Flowers – these brands knew what they were doing when they selected a number. While such a golden opportunity is no more, you still have considerable control over the message you convey with your virtual PBX number.

For instance, customers generally know when a number associated with a business is actually a cell phone number. In such a case, it gives the impression that the business is rather small. If you use a number with an area code outside of the target region, you give the appearance that you aren’t local. If it isn’t a toll free number, those same customers are likely to assume that calling you will cost them when the bill arrives.

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In the U.K., choosing a 03 prefix delivers considerable benefits to the business and the caller. The number is free for the majority of callers; if a fee is associated, it can’t be more than the standard rate; it’s location agnostic; it gives the impression that it’s tied to a larger business; it costs the business considerably less than the toll free numbers where all the cost of communications is carried by the business.

Regardless of the point of operation, access to virtual PBX opens up a world of opportunities. For instance, the small business can establish a number to use in one target market and another in a second market, all ringing to the same line. Caller ID will clue the agent on the origination of the call so customer service can respond accordingly. This allows the small business to function as a local, larger business without the infrastructure costs needed to set up shop in more than one location.

The point with virtual PBX is that you have options. Select the number that fits your business and then expand as needed. If you have more than one brand and need more than one number, you have that capability. If you need to make your presence known in multiple markets, select your numbers accordingly. The point is to be purposeful when selecting your numbers. You may not be trying to call Jenny, but she might be calling you to place an order.