David Sims is contributing editor and CRM/contact center columnist for TMCnet. He is a freelance writer with years of experience covering the CRM industry. David currently lives in New Zealand, where he covers CRM and understands why the Maori name for the country is Aotearoa, The Land of the Long White Cloud.

David's First Coffee Blog covering the Telecom and CRM space can be found at: http://blog.tmcnet.com/telecom-crm/.