One Business VoIP Provider is Using Videos to Interact with Customers

Businesses today have new ways to keep up with customer demand. The inception of multichannel customer service has changed the playing field of how customers interact with the companies they do business with. The increased online connectivity of consumers, coupled with cross-channel communications provides new and innovative way for businesses to interact with their customers.

Business VoIP provider Nextiva recently took to YouTube to respond to its customers’ tweets, questions and support issues by posting video replies.

Tim Schmoyer of ReelSEO took it upon himself to ask Nextiva if it wouldn’t mind being featured, and as keeping good on a promise, Max of Nextiva posted a positive video response, saying absolutely, use our video! He also emphasized Nextiva’s commitment to the customer experience.

The multichannel experience means twice as many year-over-year improvements in customer satisfaction compared to peers using only a single channel. Examination findings from Aberdeen Research have proven this, and so it behooves businesses to start thinking about ditching the single channel solution and move toward a model that incorporates the various methods of communication out there. Nextiva’s little contribution by way of the video response has evoked a positive attitude among customers across the social media universe.

Fading away are the days of waiting in long lineups or on clogged up customer support phone lines to get the necessary support. Thanks to social media and constantly evolving technologies, people are finding new ways to speak out and companies like business VoIP provider Nextiva are listening and responding.