Education, finance, general office settings, healthcare, hospitality, public safety, retail – there are so many opportunities in which to leverage unified communications solutions and next-generation network infrastructure to elevate the customer experience.

Indeed, delivering easy to use and engaging tools and services to people in the age of the always-on consumer is of the utmost importance. It’s clear that customer experience today is everything.

In just one point illustrating this reality, Forrester (News - Alert) Research has suggested that customer experience is highly correlated with loyalty. That’s important given that it’s much less expensive to attract repeat business than it is to bring in new business. The book “Taking Your Customer Care to the Next Level” notes that companies spend thousands of dollars to find just one new customer, yet many don’t dedicate sufficient resources toward keeping their current customers. But it doesn’t have to be that way, as the tools to deliver truly awesome customer experiences are available today.

Of course, retail is just one example where a positive customer experience can deliver real results for organizations and the people they service. It can come into play whether you’re talking about providing assistance or delivering offers to customers in a bank, contact center, or retail environment; interacting with a guest or a patient in a hotel or medical facility; or sharing or receiving communications from citizens during emergency situations.

All of the above require high-quality and consistent interactions and the ability to leverage an array of communications channels over highly available networks. If implemented correctly, connected things, next-generation networks, and unified communications can work together to build customer loyalty, drive productivity and employee engagement, and keep us safer.  

To get more details on what specific applications are possible on these fronts, what benefits they can deliver, and how they can be implemented, join us for the webinar “Smart Digital Solutions to Engage Your Customers Better” on Wednesday, Oct. 12 at 2 p.m. EDT/11 a.m. PDT. To register, click here.