Collaboration service provider Arkadin has launched a new cloud-based service called ArkadinVideo powered by Vidyo (News - Alert). Launched in response to demand from businesses in Brazil for an easy and affordable face-to-face meeting solution, it seems to target businesses of any size with desktop and room variations.

It's not just Brazil that has a significant need for cloud-based video conferencing though, as the company experienced strong demand worldwide in 2012, resulting in a 95 percent increase in global sales of its video conferencing solutions compared to 2011. Still, Brazil — and, in fact, all of North America — is a key area for video conferencing currently.

"Demand for video conferencing solutions in Brazil is among the highest in the world as organizations increasingly become global and need more productive ways to communicate," said Thomas Valantin, managing director of Arkadin (News - Alert) Latin America. "Cloud-based solutions are especially attractive for their simplicity, affordability and scalability. Businesses can reap a very fast return on investment, especially when compared to traditional room systems which are far more expensive and complex to operate."

Arkadin will be sharing its experience with collaboration technologies later this week, on Thursday, June 13, in a TMCnet webinar titled, "How to Integrate Lync-based UC into Your Business."

ArkadinVideo HD Desktop and ArkadinVideo HD Room offer easy deployment, minimal upfront investment and high definition video quality for lifelike face-to-face collaboration easily accessible to everyone in an organization.Also, connections are secured instantly and automatically over any Internet connection with simple one-click access.

Up to nine video displays are available via the desktop version, with up to 16 with HD Room.

Of course, Vidyo plays a role in ArkadinVideo, specifically in providing its Adaptive Video Layering architecture and Scalable Video Coding (SVC) technology. These technologies eliminate the need for MCU infrastructure necessary in legacy models, resulting in greater stability, high quality images and speed 25 times faster than legacy solutions.