Webinars - Featured Articles

October 25, 2012

Webinar - Video is More Than What You Watch; it's What You Create


There’s a lot of hubbub over video, and for a good reason. Video has been one of the most transformative elements in business lately, as companies see how it can improve productivity and collaboration while saving on travel expenses.

Still, there’s much to be done before video communications are perfect, and many companies and employees continue to neglect all the benefits it can provide.

Today, video is used both in and out of businesses. In a business context, there are a variety of solutions and software made for videoconferencing, supporting dozens of participants and even more viewers. Virtual teams are using video to communicate and collaborate over long distances, and a sizable amount of money is being saved by using video conferences instead of traveling to meet someone face-to-face.


This has the bonus of saving time and reducing carbon emissions, due to less time being spent driving.

Employees working remotely or telecommuting from home can also enjoy the improved communication offered by video. They can speak with their coworkers as though they were face-to-face, either from the comfort of their own home or from a remote office.

It’s a great tool for improving communication in a way that instant messaging and e-mail can’t.

But there are still issues with video. Aside from bandwidth requirements and the quality of one’s own camera, which can be dealt with by individuals, there’s a matter of the wide range of solutions people use. If one person uses Skype (News - Alert) and another uses Facetime, one of them will have to download and set up an account on the program they don’t use if the two are to chat.

Many solutions are working around that with a cloud-based model, in which only the person starting the chat needs an account, and anyone they invite will receive a link to a browser-based chatroom.

But again, there’s still work to be done before it’s perfect.

Video is becoming popular outside business as well, although for more recreational reasons. The general public use free programs like Skype and Google (News - Alert) Hangout to see and speak with friends and family from afar, such as when one’s on vacation, at college or has moved away.

As those users demand certain features, we will begin to see them reappear in a business environment.

In summary, video is big, but it still has a ways to grow. Many companies are still neglecting to use video to its fullest, and as such, they’re wasting so much potential.

If you’re looking to learn more about video, though, there is a webinar on October 30 worth attending: “Best practices for adding live video to your All-Hands.” Attendees will learn how to set up their live video feeds and the best practices for it.

Those interested can register here.




Edited by Braden Becker