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SMS Termination - What it is and Why it's Important
SMS termination works by enabling the delivery of an SMS (text message) from the user of one network to another. If it didn’t, the operator wouldn’t be able to deliver SMS’s to customers across various networks – ultimately only being restricted to customers using his or her own. This market is, for the most part, referred to as wholesale, as it is sold and purchased by network operators as opposed to retail customers. Additionally, SMS termination is supplied by both mobile and fixed network providers.
While the SMS market is steadily growing, it is imperative to remember that having a strong and reliable SMS termination solution is key. This is where iQsim’s SMS Termination solution – IRON Suite – plays an integral role. Not only can this solution be used to support simultaneous call and SMS termination, but it also works to collaborate with any external SMS applications software to provide a full, end-to-end solution.
The IRON Suite and Bulk SMS solution work together to assist both hosted customers and customers currently using iQsim’s IRON Suite. Furthermore, iQsim’s Bulk SMS Termination Solution allows individuals to explore new market segments, such as bulk SMS, mass-market, service providers, call centers, or marketing and communications businesses.
Customers will enjoy being able to manage notification and delivery reports as well as call and SMS termination simultaneously while on the same equipment. Even more, users will find they can operate highly scalable architecture with millions on SMS routing, and acquire flexible API to successfully interface with third party applications.
If you’re interested in learning more about SMS termination or iQsim’s IRON Suite, stay tuned for the company’s upcoming webinar: Building an Optimized Bulk SMS Termination Infrastructure, on Tuesday, July 24 at 11:00 AM ET / 8:00 AM PT, as presented by iQsim Product Marketing Manager Ronen Shpirer.
I was able to speak with Shpirer himself, who commented that the webinar “is targeting existing mobile call terminators and new entrants who want to provide Bulk SMS termination services. We know that the use of SMS as a business tool is picking up, and there is a lot of business that can be done by offering these types of termination services.”
Additionally, he explained that the webinar is aiming to introduce some of the important aspects of providing said services and vital criteria to ensure sustainable and profitable business and service. Essentially, the webinar will prove as an important opportunity for individuals to learn about the business, its needs, and the challenges and solutions which are available.
To attend, click here to register!
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Edited by Rachel Ramsey
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