Perhaps the reason this process can be so daunting though is that managed services contracts are often described as a marriage, requiring long-term commitment and happiness on both sides. Managed services require providers and clients to trust one another and for both sides to understand the other’s part. Unfortunately, according to industry experts, sometimes MSPs neglect to figure out what their customers need and what their customers do.

Successful MSPs will not only fully understand their customers’ desires but also demonstrate technological savvy. Moreover, the most promising providers will have a proven history of managed IT services implementations and understand the need to offer a plethora of managed IT services to support variety of complex business models.

As MSPs dominate the tech space, there still exists one market that is a bit trepidatious when it comes to selling managed services – the European market. Just as the European market is a bit reluctant to adopt cloud technology – because of legal and technical security concerns – it is also a bit skeptical of managed services. Despite Europe’s lack of readiness, however, no single region in the world is perhaps more lucrative than Europe when it comes to selling managed services. And when it comes to pricing, marketing and selling cloud solutions to European businesses, a lot of strategy needs to be discussed.

In just a few days on Wednesday, Feb. 29, at 9 a.m. EST, CA (News - Alert) Technologies will be holding a free webinar event titled “Mitigating Risk in your Managed Services or Cloud Practice,” in which its MSPNews expert panelists will examine what it takes to understand, develop, and execute an effective marketing and sales strategy for the greater European market. To register, click here.