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January 24, 2012

Webinar - Quality Video Content is Essential to Business Operations


In the ever-changing technology world, companies need to remain at the forefront of all innovations, solutions and products that can allow them expand their footprint. Online video is a tool that can be leveraged to power interactive content to help promote any brand.




However, sometimes when producing video content, a huge price tag (News - Alert) comes with it and most organizations simply don’t have the capital available for these projects. In addition, the skills and techniques needed are sometimes not at the level they need to be.

In order to get over these obstacles while still producing rich videos, Internet content pioneer Michael Kolowich, along with interactive media researcher Paul Ritter (News - Alert), will be hosting a not-to-miss event that has been created with the purpose of providing the best tips, techniques and invaluable information about ways to create video assets in an efficient manner.

With over 25 years of expertise in the field, Kolowich founded ZDNet and NewsEdge and led AT&T's New Media initiatives, while Ritter is the managing director of Interactive Media Strategies’ (News - Alert) video industry awards program, the Excellence in Enterprise Video Awards, which highlights forward thinking individuals nationwide. Together, this twosome is the perfect duo to spearhead this webinar.

Slated to take place on Wednesday, January 25, 2012 at 2:00pm ET/11:00PT, attendees of this event will leave this webinar with a much “clearer picture” (pun intended) on how video can be included within content marketing, ways to create videos at a reduced cost, how to identify video content that is already present within any organization, tools that will assist users in creating the videos and the major ways that companies continue to utilize this mode of communication to their benefit.

Everyone should attend this event; however, it is vital that B2B marketing executives, digital content creators and strategists, marketing strategists and advisors and video production professionals take part in this presentation to hear from the mouths of experts in the field what they could be doing better.

Don’t delay, register now!

Want to learn more about business video? Then be sure to attend the Business Video Expo, collocated with TMC’s ITEXPO East 2012 taking place Jan. 31-Feb. 3 2012, in Miami, FL. The Business Video Expo highlights the latest strategies and technologies available to executives who are serious about leveraging emerging video communications capabilities to build competitive advantage. By bringing together the industry’s most innovative video technology vendors with end-users who are pioneering the use of video in the corporate environment, the Business Video Expo mirrors a burgeoning market -- no longer just a corporate novelty -- with a growing appetite for learning the best practices in implementing video to make business communications more engaging and effective. For more information on registering for the Business Video Expo click here.

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Jamie Epstein is a TMCnet Web Editor. Previously she interned at News 12 Long Island as a reporter's assistant. After working as an administrative assistant for a year, she joined TMC (News - Alert) as a Web editor for TMCnet. Jamie grew up on the North Shore of Long Island and holds a bachelor's degree in mass communication with a concentration in broadcasting from Five Towns College. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves