Similar to the snow that will surely blanket a lot of the U.S. in the coming weeks, the online video industry has been completely altering the communications landscape.

Specifically in the B2B environment, the growing popularity of both content marketing and online video is propelling an increased demand for better quality videos. Although these videos are required to become increasingly better, companies have not allotted funds in their budget to raise the video quality or have the technology and knowledge needed to help this market expand.

Steve Vonder Haar, research director and founder of Interactive Media Strategies (News - Alert), said in a statement, “Understanding the evolution in live video in the business sector is crucial to staying ahead of the video pack. Historically, advances in live video ultimately have translated into the capture and re-distribution of content viewed on an on-demand basis. So, as live video evolves, the entire video eco-system is poised to evolve right along with it.”

It is crucial that organizations are educated on how video plays a vital part in the content marketing arena, as well as innovative ways to create these videos at a reduced cost, how to better leverage video content that has already been created, user-friendly tools that can help to produce these assets and best tips. They can also learn from the many ways companies have benefited from creating high-quality videos.

Michael Kolowich, along with interactive media researcher Paul Ritter (News - Alert), will join together for a not-to-miss event on Wednesday, Jan. 25, 2012 at 2 p.m. EDT/11 a.m. PT, to discuss tips on how to exactly create video assets that work for an organization as whole. B2B marketing executives and their teams, digital content creators and strategists, marketing strategists and advisor, as well as video production professionals are invited to participate in this webinar to ensure they have the tools needed to excel in this industry in the long term.

To register now, click here!

Want to learn more about business video? Then be sure to attend the Business Video Expo, collocated with TMC’s ITEXPO East 2012 taking place Jan. 31-Feb. 3 2012, in Miami, FL. The Business Video Expo highlights the latest strategies and technologies available to executives who are serious about leveraging emerging video communications capabilities to build competitive advantage. By bringing together the industry’s most innovative video technology vendors with end-users who are pioneering the use of video in the corporate environment, the Business Video Expo mirrors a burgeoning market -- no longer just a corporate novelty -- with a growing appetite for learning the best practices in implementing video to make business communications more engaging and effective. For more information on registering for the Business Video Expo click here.

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