Now is the Time for Video Conferencing for Any Size Organization

If a picture is worth a thousand words, it is hard to guesstimate the value of interactive video conferencing. The ability for continuous interaction that conveys and captures in real-time not just content but context is invaluable. In today’s global economy, with its geographically dispersed workforce and need for rapid interactions between ad hoc work groups, it is also becoming essential.

The benefits of what inexpensive, easy-to-use, feature-rich video conferencing could provide enterprises of any size have been known for many years. Richer context means not only in more information and knowledge transferred, studies have shown it is more readily retained. And, everyone is aware of the cost benefits of using video conferencing to replace much of the need for business travel as well as the increases in productivity it can produce. The challenge has been that the quality was spotty, costs were too high for mass adoption and getting things to interoperate was in a word a “nightmare” for enterprise IT administrators. The good news is the game has changed.  

From luxury to necessity

The coming of age of the “bring your own device” (BYOD) era in enterprises, and the accompanying explosion of devices capable of participating in high-quality video conferencing as a result of the proliferation of cameras not just on PCs but on smartphones and tablets, has turned video communications from a luxury into  a necessity. However, myths still persist that to provide high quality, interoperable video communications in an enterprise is still a high cost, complex endeavor. In two words, NOT SO! 

Reality is that it is not only possible to create a video conferencing ecosystem within your organization, but it can be done in a cost-effective manner that overcomes traditional barriers to adoption including concerns about interoperability, ease-of-use, quality of experience and security.

Find out how your enterprise can transition to a more video-centric operational reality by registering for, “Not a CEO’s Toy Anymore: Video Conferencing for every Organization,” a Webinar that help your organization, regardless of its size, gain the benefits of optimal participation in the emerging video age.

Peter Bernstein is a technology industry veteran, having worked in multiple capacities with several of the industry's biggest brands, including Avaya, Alcatel-Lucent (News - Alert), Telcordia, HP, Siemens, Nortel, France Telecom, and others, and having served on the Advisory Boards of 15 technology startups. To read more of Peter's work, please visit his columnist page.