Social media is all the hype these days – how to use it, how much to use it, when to use it, who should be using it, and how to leverage it to boost business revenue. Capturing data from social media tactics can greatly benefit every business, but how to capture the right information is a delicate science.

In an upcoming webinar on October 27, thought leaders from Clarabridge (News - Alert) will discuss just exactly how to explore the potential benefits that lie within the scope of social media and customer relationship strategies. Discussing how to turn social media from an entry on a list of tactical activities into a valuable source of customer insight, David Marko, senior VP of professional services, and Chris Zinner, director of social CRM will join to expound on this topic.

Clarabridge is a leader in the text analytics and customer experience management space, and the company helps organizations streamline their CRM strategies to maximize ROI and keep costs down while providing superior customer service. Marko and Zinner have extensive experience in the customer management field, and both are active at Clarabridge staying up-to-date on the latest developments in the social media world.

Listeners will become privy to the important steps of how to make social media work across an organization, how to develop a framework for proactive customer driven actions, and how top companies across several industries have leveraged social media to increase their business productivity.

Don’t miss the webinar scheduled for October 27 at 2 p.m. ET titled, “All you need to know about Social Media & Customer Insight… To be Dangerous.” Register now!

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Chris DiMarco