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Achieving Success with IoT Services: A Customer Success Story
Thursday October 16, 2014
TIME: 11:00am ET/ 8:00am PT
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Is your company prepared for IoT?
Increasingly, companies must transform themselves to enable the innovation necessary to offer value added services instead of just products to their customers. Are you able to leverage data to enable the remodel of your business and transform your organization from one that designs and delivers discrete products and services to an organization that becomes a consultative solutions provider? Are your customers looking to you to help them revamp their businesses?
In this webinar, David G. Sherburne, Director of Smart Link development for Carestream Health will describe the business model that was created to help revolutionize the way Carestream looks at the service business and describe the transformation that is occurring to deliver more innovative services to the customer base. David along with Dan Murphy, VP of Marketing for ThingWorx, a PTC Business (formerly Axeda) will discuss:
- The Internet of Things (IoT) Business Maturity Model
- The impact to the New Product Development thinking that needs to occur
- Examples on how Carestream is changing the relationship they have with their customers
- The impact the IoT has had on consumers’ expectations when purchasing products and services
Register now to learn the steps your organization can take to have a more efficient and effective IoT model to increase revenue and improve customer satisfaction. |
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Presenters:
David Sherburne
CTO Application Development,
Carestream
With over 25 years of experience across product design, divestitures, IT and business process improvement, David brings a unique perspective to conversations on enterprise level IT system implementations, As a Director of Applications Development at Carestream Health Incorporated, David is actively involved with comprehensive Lifecycle Management, Remote Service Platform implementations and customer facing application development. Carestream Health Incorporated is a global organization and supplies products and services to the Medical, Dental, and Non Destructive Testing markets.
Dan Murphy
VP of Marketing,
ThingWorx,
a PTC Business
Dan Murphy is a pioneer and thought leader in the Internet of Things industry - and is a frequent speaker and panelist on topics such as connected products, platform strategies and application delivery technologies.
As a result of PTC's recent acquisition of Axeda, Dan is excited to step in as the VP of marketing for the new joint Axeda and ThingWorx marketing team. Dan is responsible for the global marketing organization including product marketing, marketing communications, partner marketing, and lead generation. He has over 20 years of technology marketing experience in various industries, primarily in software, security and cloud platforms with market-leading companies including Symantec, Macromedia, and PTC. Dan received his degree in Mechanical Engineering from Worcester Polytechnic Institute.
Moderator:
Carl Ford
CEO and Co-Founder
Crossfire Media
Carl Ford is Co-Founder of Crossfire Media focused on the impact of communication technology on consumers and industry. Carl has been highlighting the key initiatives around the advances of the Commercial Internet since the beginning. From developing Product and service strategies to moderating meetings at ETSI, Carl’s 20+ years have always focused on the impact that service cost, regulatory and marketing issues have in rolling out new services.
As a community developer for Pulvermedia, Carl developed all of the VON Conference content. As an integral part of the IP Communications community, Carl has been instrumental in helping develop various trade organizations and has advised many companies on both strategic and technical issues to satisfy the needs of these company’s customers.
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