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When CRM Goes Beyond Data...

Thursday October 4, 2012 2:00pm ET/ 11:00am PT

Many CRM evaluators focus on data capture, but capturing the data – while immensely important – is merely step one. You must ask yourself how this data will help you better engage with your customers. Traditional CRM vendors design solely with the manager’s needs in mind – providing pipeline visibility or support agent call times, for example. But this data captured by the CRM only fulfills the manager's needs if there is full adoption by the end-users. And the way to get full adoption is achieved by giving everybody in the organization a solution that allows them to better engage with your customers.

So for management to get the results they need, and coach their team toward improved results, the CRM used should focus on the experience of the end user instead on capturing the data.

What attendees will learn:
  • An alternative way to approach CRM evaluations and implementations
  • The advantages of a “user first” approach
  • Strategies for driving best practices into your workforce thru CRM.

Who should attend:
  • LOB managers and their executives
  • Business analysts
  • CRM Project managers

Register Today



Sponsors:

 
 

Presenters:

Charles Hicks
Solution Architect SugarCRM

Charles Hicks is a 14 year veteran of the technology industry. He has sold, built, and supported systems that provide modern conveniences like mobile internet, online travel, and merchant systems. Working across different industries has sharpened his pragmatic approach to problem solving, technology selection, and user experience. At SugarCRM, Charles focuses on building integrations that transform your CRM from a simple database to a serious decision making tool.


Moderator:

Stefania Viscusi
Editor TMCnet

Stefania Viscusi is an established writer and avid reader. She is a 2005 graduate of Albertus Magnus College, Magna Cum Laude. She currently holds a Bachelor’s degree in English and a Bachelor's degree in Communications. Stefania has had four of her poems published by “Breakwater” (an Albertus-run literary magazine) and completed a successful internship with the Connecticut Trust for Historic Preservation as a Public Relations Specialist.
















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