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How to increase Marketing Efficiency to Gain and Retain Customers

This paper discusses the marketing challenges of today and examines how marketing automation and CRM software help solve these challenges. Details include the following �how to� items: � Easily access a complete view of the customer � Speed up the campaign planning and execution cycle to improve time-to-market � Leverage low cost web and email media with multi touch point, multi wave, multi event campaigns � Effectively take advantage of marketing segmentation through rich customer data � Measure results from marketing campaigns and justifying marketing ROI � Optimize all marketing efforts � Implement a solution that IT staff can easily change as needed