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| How to increase Marketing Efficiency to Gain and Retain Customers |
| This paper discusses the marketing challenges of today and examines how marketing automation and CRM software help solve these challenges. Details include the following “how to” items: • Easily access a complete view of the customer • Speed up the campaign planning and execution cycle to improve time-to-market • Leverage low cost web and email media with multi touch point, multi wave, multi event campaigns • Effectively take advantage of marketing segmentation through rich customer data • Measure results from marketing campaigns and justifying marketing ROI • Optimize all marketing efforts • Implement a solution that IT staff can easily change as needed |