Free Webinar
Partnering to Optimize
Search Engine Marketing
Reducing Paid Ad Click Fatigue |
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Thursday,
October 15, 2009,
12:00 pm EST
/ 9:00am PST
Explore the advantages to partnering for search engine marketing
Did you know that the sizeable majority of clicks on paid search ads aren’t made by first-time visitors? Paid click ads are subject to keyword bidding wars, click fraud by botnets, and collusion. If paid click ads are not delivering adequately, are taking up too much of your online marketing budget, or you are looking for cost-effective ways to generate revenue online, you should join this FREE Webinar.
Mark your calendar for Oct. 15 to learn the benefits of Partnering to Optimize Search Engine Marketing. Discover the cost-effective results the right partnership can bring:
- High organic results for your keyword terms
- The leadership associated with organic results
- Outsourcing your SEO initiatives
- Leveraging the expertise of a leading media partner
Global search is expanding at a remarkable pace - up 40 percent in the past year. Find out how your SEM costs don’t have to increase proportionately, unlike PPC ads. See how relevant news is a successful driver for high - even top - organic results on SERPs in addition to building brand recognition and credibility in your market.
What You’ll Learn:
- The advantages of partnering to optimize SEM
- The benefits of viral content spreading and cross-linking
- Why news draws traffic to your Web site
- What contributes to Paid Ad Click Fatigue
- How the cure to this fatigue works
Who Should Attend:
- CXOs, VPs, Directors and Managers of Marketing
- SEO & SEM strategists
- Public Relations, Corporate Communications executives
- Brand Managers
Register Now
After the presentation, the Webinar will be open for a live Q&A.
Be sure to have your questions ready! |
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PRESENTER: |
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Rich Tehrani
CEO, Group
Editor-in-Chief
TMC
Rich Tehrani is a Communications and Technology industry expert, visionary, author and columnist. A well-respected voice of the communications industry, Tehrani has served as an expert witness and been quoted frequently in such prestigious publications as the Economist and New York Times.
In 1995, Rich launched TMCnet and over the past 14 years has guided its growth into the World’s largest and busiest b-to-b Web site covering communications and technology. As a computer engineer who graduated from the University of Connecticut, Tehrani helped architect proprietary content-targeting technology which allows TMCnet to rapidly build viral, search engine optimized, news-generated online communities. According to Quantcast, TMCnet is ranked in the top 3,400 sites in the world, reaching 2-3 million unique global monthly visitors.
Tehrani, CEO and group editor-in-chief, has led TMC in many capacities since 1982 and has been instrumental in the process of turning TMC into an engine for building communities online, in person and via print/electronic publications.
Sponsored By:
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