Primus Launches Cloud-Based Collaboration Offering

Primus has launched a cloud-based collaboration solution that addresses the needs of businesses of all sizes. Called Primus UC, this offering supports audio and video conferencing, phone and messaging, screen and file sharing, and virtual meeting rooms. And there’s no need for a conferencing bridge.

It works with existing hosted PBX services. And it enables people to work from desktop computers, smartphones, and tablets running the Android, iOS, Mac, or Windows operating systems.

"Primus UC frees businesses from the constraints of physical locations and is an important part of our commitment to serve Canada's growing business market," said Primus Chief Revenue Officer Dan Foster. "Canada's mobile workforce is growing, and we are seeing increased demand from our customers for innovative technologies that enable their employees to work where and how they want."

Global Market Insights Inc. says the unified communications and collaboration market will exceed $57 billion by 2024. Key players in this arena, the firm notes, include 8x8, ALE, Avaya, Cisco, Microsoft, Unify, and Verizon.

“[The] cloud-based UCC market will witness favorable growth between 2017 and 2024 owing to growing popularity and adoption of cloud computing technology across businesses in varied sectors ranging from IT & telecom, BFSI, healthcare and public services,” writes Global Market Insights. “[The] hybrid model will experience accelerated growth during the timeline. As the framework gives cloud capabilities along with secure on-site storage of critical data, the model is witnessing rapid adoption by enterprises wanting to implement UCC systems.

Global Market Insights adds that “North America will dominate the UCC market by 2024 primarily due to the availability of a robust telecom and cloud infrastructure in the region. Also, extensive support for BYOD and readiness to adopt the trend by U.S. enterprises is also positively contributing to the market growth. [The] Asia Pacific market on the other hand is expected to grow with the highest CAGR of over 13% between 2017 and 2024 due to increasing demand for better business communication infrastructure by organizations operating in emerging economies such as Japan and China.”

Edited by Maurice Nagle