Heritage Senior Living Chooses New CRM

Most of the time, when we think of senior living facilities, we think of nice, hotel-like places where people like our grandparents go to stay when they’re unable to live on their own. We like to think that the food is great, the nurses are friendly, and that there are fun events for our beloved seniors to attend—maybe an annual Fourth of July barbeque or outings to the theater.

Luckily, a lot of that happens to be true. However, how did we get this image in our head in the first place? Marketing. It’s odd to think of senior living facilities as businesses, but at the end of the day that’s exactly what they are. There’s plenty of potential customer outreach happening every day to convince people that one facility is better than the other.

To aid in this marketing endeavor, Heritage Senior Living, LLC has turned to Enquire Solutions. Heritage Senior Living develops and manages the operations and marketing of unique senior housing communities throughout the mid-Atlantic region. It wants potential residents to know that each of its senior living communities offers affordable housing options, and is focused on improving the quality of life for seniors through proper nutrition, socialization, fitness and personal care.

To help spread that message, Enquire Solutions has stepped in with its cloud-based CRM solution, EnquireLEADS. Enquire Solutions is a provider of CRM and call center solutions for the senior living industry, and it implements customized solutions that support each client's onsite staff.

EnquireLEADS will enable Heritage Senior Living to customize their sales process directly in the system and share information among multiple communities. Additionally, the solution will provide the senior living facilities with customized reports to reinforce sales processes and drive performance. Those reports can be designed directly in the CRM, giving complete transparency to the entire team.

“We compared EnquireLEADS with various other CRM solutions and ultimately chose EnquireLEADS because of the synergies in the product's offerings and our marketing system,” said Gretchen Vakiener, Vice President of Sales and Marketing at Heritage Senior Living. “Enquire was able to take technology and marry it with our sales philosophy and metrics. It provided an easy means to complete sales activity, as well as track and measure results, ultimately reinforcing our mission as an organization.”

Edited by Maurice Nagle