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December 21, 2011
Infratel Unveils New Virtual PBX Service for Small Business Market
By Rajani Baburajan, TMCnet Contributor

Infratel, a provider of telephony services for the small business market has launched a new virtual PBX service.

The new Infra Cloud Receptionist provides small businesses with a more professional and connected approach to incoming calls, through using their own 1-800 number and existing landline and mobile phones, company officials said in a press release. The virtual PBX (News - Alert) system is easy to set up and maintain.

"We are enabling hosting companies to deliver a solution that provides their SMB customers a professional phone presence,” said Craig Ball, head of sales for Infratel's North American operations, in a statement. “This phone presence complements their professional web presence and can be bundled to create value for the SMB and stickiness for the hoster."

According to Ball, around 50 percent of all SMBs in the U.S. currently use a PBX system; however only seven percent are tapping all of the multiple benefits of a virtual PBX solution. This just launched solution will help SMBs project the professional image they desire, without all the cost and complexity normally associated with PBX and hosted systems.

An efficient Web-based interface provides customers with easy-to-use controls enabling them to manage incoming calls, freeing up their time that can be used to be spent on business objectives rather than IT administration. 

The service is offered under three different tiers of service and pricing including a Starter package that's priced at $9.99 per month, the Growing package at $29.99 per month and the Bustling package at $99.99 per month.  

Infratel has also partnered with Parallels, a cloud service enablement company, to offer Infra Cloud Receptionist to customers via thousands of cloud service providers. The service is also available directly to SMB customers.

"Small businesses have become extremely savvy about the cost and service benefits of hosted solutions and are increasingly looking to cloud service providers for new offerings," said John Zanni, vice president of service provider alliances and marketing at Parallels.  "We make it easy for our Parallels Automation partners to offer and manage the Infra Cloud receptionist service their SMB customers want."

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Jamie Epstein

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