There is a growing trend in Dubai. Businesses of all sizes are adopting more unified communication desktop tools in the workplace in order to boost efficiency and slash operating costs. 

According to a Gulf News report, this move is creating opportunities for traditional telephony devices to be replaced or augmented by new IT technologies, such as a virtual PBX, to enable employees to stay connected through desktops and not necessarily universal handsets. With the proliferation of virtual PBX throughout organizations, it is not uncommon to walk through the digitally transformed office and notice a change on the desktop. No longer is it easy to find single landline-based phones.