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February 17, 2011
Virtual PBX Makes Collaboration a Priority
By Susan J. Campbell, TMCnet Contributing Editor
 

There is a growing trend in Dubai. Businesses of all sizes are adopting more unified communication desktop tools in the workplace in order to boost efficiency and slash operating costs. 

According to a Gulf News report, this move is creating opportunities for traditional telephony devices to be replaced or augmented by new IT technologies, such as a virtual PBX, to enable employees to stay connected through desktops and not necessarily universal handsets. With the proliferation of virtual PBX throughout organizations, it is not uncommon to walk through the digitally transformed office and notice a change on the desktop. No longer is it easy to find single landline-based phones. 


According to Mohammad Swadan, telepresence and video product manager with Cisco (News - Alert) in the Middle East, the traditional corporate world of communications is changing rapidly thanks to the proliferation of video software of all kinds throughout the global market in recent years. He told the Gulf News that one of the growing trends is that corporations are adopting video and telepresence.

As more and more companies adopt the virtual PBX, virtual meetings are gaining ground as a popular interaction point between companies and customers, colleagues and partners and other collaborators. Video phone calls and teleconferencing can connect businesses and their clients in virtual meetings with the simple click of the mouse. 

In contrast to the telephone conference call, group video conference communications can provide the face-to-face element that seasoned professionals actually prefer. Swadan noted that video allows the interaction to become more personal as players can see each other and view body language, which is so important today.Cisco and other companies in the market are experiencing increased requests for video calling now that they can support this level of communication with a virtual PBX

Computer Services Corporation general manager, Alok Bapna, noted that there is definitely a shift toward IT-based communications at the corporate level. Bapna’s company representatives used to travel across continents to conduct business, but now employs video conferencing. 

To enable organizations to capitalize on the capabilities of the virtual PBX, Microsoft (News - Alert) has rolled out its new Lync Server, a single platform to replace private branch exchange (PBX) telephone systems. Microsoft’s platform delivers communications through software-based approach.


Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Charles West


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