Business VoIP Can Help with Security Too

Business VoIP isn’t just about voice. It is part of a larger movement toward unified communications, which is the integration of various communications channels that can happen when all those channels are IP-based (read: digital).

When a business adds VoIP, it often also opens the door for video calling and innovative solutions that revolve around both audio and video.

One such solution recently was among Retail Knowledge Media’s 2013 Retail Fraud Award in the category of “most innovative in-store surveillance.”

Verint’s Nextiva Video Business Intelligence (VBI) solution, developed by business VoIP developer Nextiva, was nominated for the award based on its innovative approaches to in-store surveillance and its ability to capture and analyze shopper movement patterns. This helps prevent loss, increase conversion rates, improve operational efficiency and maximize customer satisfaction, according to Verint.

Retail Knowledge Media is a retail industry publication with more than 79,000 readers, making the distinction one worth noting.

With Nextiva’s Video Business Intelligence, businesses can expand the use of surveillance equipment by using existing video cameras to collect useful shopper data, including their patterns. It also can be used for employee efficiency and store operations.

Nextiva’s physical security information management solution also has been selected as a “silver-level” winner in the “integrated security solutions” category of the Golden Bridge Business Awards. The Nextiva PSIM was selected based on its feature of transforming raw security data into actionable intelligence through the integration of multiple systems and sensors into one interface.

These awards highlight the role that business VoIP can play in not just reducing the cost of office phone systems, but also in expanding what business communication networks can do.

Video surveillance equipment has generally been costly and single-purpose. Businesses need it, but it prevents loss more than creates business opportunities.

With the ease of use that comes with business VoIP, however, video is easier than ever. With that ease come new solutions such as the Nextiva offerings, which deliver innovative security solutions by leveraging business VoIP and the inherent opportunities of the technology.

For the smart enterprise, business VoIP is about more than just calling.

Edited by Alisen Downey