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RingCentral Revolutionizing the Way Businesses Communicate

August 01, 2012
By Jamie Epstein, Business VoIP Web Editor

San Mateo, Calif.-based RingCentral powers a cloud-based business phone system that does not have any infrastructure, requires no hardware, upfront costs or maintenance and is totally flexible.


Allowing company’s phone systems system to grow with ease as more employees are hired, Naveen Gupta, chief product office, RingCentral recently told business-voip, “The world has changed significantly. While 20 years ago there used to be one office with 1,000s of employees working at desks, now the workforce has become a lot more distributed with people working from not only the main office but on the road and from branch offices. Our solution is not only about being better, faster, and cheaper but it has been built from the ground up and is line with what today’s users and businesses need in regards to personal communications.”

He stated, “The very strong proposition about our system is that it can be instantly configured, even from a smartphone. Now within minutes new users can be added and you can assign new phone number to employees and they are fully functional. This increases efficiency and reduces costs for today’s users.”

All sorts of businesses can benefit from RingCentral’s wide portfolio, as at this time anyone and everyone needs a business phone system in place to continue to survive and expand. RingCentral Office, the company’s flagship product, includes deskphones, mobile apps, caller ID, IVR, auto receptionist, call forwarding, call handling/screening, fax and the Internet—all very important parts of communication. Currently, the business is hard at work attempting to successfully complete Salesforce integration which will help to totally reimagine business communications, as well as has plans to launch a lot of product innovations while also seamlessly integrating its offerings with best-in-class organizations.

According to Gupta, “By providing people with better business insight, you can serve customers on a much higher level.”

Only a few months ago, the company launched several cloud integrations including those with Googlebox and Dropbox, allowing files to be stored online in addition to unveiling an app for Google where users can access their RingCentral account within the box environment and fax files.

He added, “This solution is expanding what business communication can be and customers are loving the seamless, integrated experience provided.”

As the cloud is continuing to alter the way in which business is conducted and firms are required to run 24/7 from anywhere, consumers are now expecting “consumer-grade usability” business products to be useable like any other user product. Setting up a new employee used to take weeks, but today with a RingCentral phone system in hand the set up is reduced to mere minutes and you don’t need to be a professional.

As far as the ways in which the business phone provider stands apart from competitors, RingCentral is touted as the largest cloud-based provider in terms of size and reach.

 “Companies should continue to rethink how business phone systems should be in line with today’s businesses and what today’s users need. It’s not about devices or technology like it used to be, instead it’s all about simplicity and putting it in hands of millions of users,” he concluded.

To find out more about RingCentral visit the company at ITEXPO West 2012. To be held Oct. 2-5 at the Austin Convention Center in Austin, TX, ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations.Visit RingCentral in booth #1302. For more information on ITEXPO West 2012 click here.




Edited by Amanda Ciccatelli

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