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General Telecom's Private Label VoIP Program Helps Business VoIP Services Flourish

February 07, 2012

By Rajani Baburajan, Business VoIP Contributor

General Telecom, a provider of outsourced telecom solutions to carriers, has unveiled a new communications-as-a-service (CaaS) initiative to accelerate the launch of business VoIP services among small enterprises.

The new Full Service VoIP Concierge Partner Program enables businesses to quickly and cost-effectively enter the highly lucrative business VoIP market.  

Back in October, business-voip quoted an Infonetics Research report that stated there will be an estimated 17 percent rise within the business VoIP market in 2011, when compared to statistics from 2010. The firm also predicted that the industry will eventually be worth upwards of $76.1 billion by 2015.

The business VoIP CaaS initiative from General Telecom benefits value added resellers (VARs), Internet Service Providers (ISPs), interconnects, system integrators and other non-traditional service providers that want to sell hosted business VoIP and IP-PBX brands under their own brand but do not have the capacity to build complex infrastructure associated with these services, company officials said.

 “Owning the customer means our partners can build customized solutions under their own brand, set price points based on customer requirements, and bill customers directly,” said Kent Terpe, VP, Channels & Alliances, in a statement. “This will significantly increase value and ARPU. The private label VoIP offering is targeted at providers preferring to focus on selling services rather than managing the operational complexities of being a telecom provider."   

The Full Service VoIP Concierge service is supported by a reliable carrier class network that includes “robust telephony features, branded customer and management portals, a nationwide footprint, DIDs, E-911, end user billing, comprehensive training and superb customer support,” according to the company.

The private label hosted PBX initiative from General Telecom powers an easy path for providers to enter the business VoIP market with minor upfront costs, as well as a way to add these innovative services to their portfolio in order to create new revenue streams.

Rajani Baburajan is a contributing editor for business-voip. To read more of Rajani's articles, please visit her columnist page.

Edited by Jamie Epstein

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