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December 27, 2006

Cingular Wireless and Aliph Launch Jawbone Bluetooth Headset with Noise Shield Technology

By Niladri Sekhar Nath, TMCnet Contributing Editor

Mobile audio products developer Aliph has teamed up with Cingular (News - Alert) Wireless to introduce a new Jawbone headset for Bluetooth mobile phones. Jawbone is the first adaptive Bluetooth headset with Noise Shield technology that virtually eliminates background noise so calls are clearer. Internationally acclaimed product designer Yves Béhar is involved in designing Jawbone.

The Jawbone Bluetooth headset with Noise Shield technology is equipped with a superior noise-canceling system that continuously adjusts to users’ changing environments to deliver unparalleled audio quality.

The Noise Shield technology has been developed by Aliph for DARPA (The Defense Advanced Research Projects Agency) to improve communications in the most hostile and rugged environments. This technology comprises of an intelligent system of sensors and software, which improves audio quality based on what it knows about the environment.

“We endeavored to build the first headset all users will actually want to wear,” said Hosain Rahman, Aliph CEO and co-founder. “We’ve always led the industry from a technology perspective, now we’ve integrated that adaptive technology into a Bluetooth headset that is simple, intuitive, and easy to use – the total product experience has been designed around how consumers actually use wearable technology. As an innovator in wireless communications, Cingular is the perfect partner to bring the new Jawbone to market.”

According to the news release, Jawbone has a perforated shield that curves to match the outline of the face, while the soft and smooth underside provides a comfortable feel on the skin. Jawbone weighs just 14 grams. The gadget has got Earloops in four different sizes and shapes that maximize stability on the ear.

“With Jawbone, we set out to transform a technology product into a personal accessory,” said Yves Béhar, who joined Aliph as vice president and creative director while continuing to lead fuseproject, the San Francisco-based design studio he founded. “Jawbone’s ergonomic and clean design enhances all aspects of the product experience: visual, tactile and auditory.”

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Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking. To see more of his articles, please visit his columnist page.


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