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October 14, 2010

Objecs Adds New Stone Disk to RosettaStone Product Line

By Raja Singh Chaudhary, TMCnet Contributor

Objecs, a Phoenix-based provider of solutions and services that help a number of enterprises and organizations in memorial, public service information, tourism and disaster-readiness industries to enable smooth exchange of information between people and objects, will introduce a new 56mm diameter stone disk to its wireless line-up.




The company owns the RosettaStone brand of technology-enhanced memorial products, and the new offering, named item number D106, is the first product within the RosettaStone product line that can be installed easily and conveniently.

A RosettaStone is a natural stone artifact that can be used to relate a genealogical or historical record with a memorial, monument or landmark in the form of a data file, which is created by the stone’s owner. The files are archived leveraging Objecs’ proprietary data survival process which is also known as “Push Distributed Archiving” or “PDA.” The process is able to survive data files even beyond the existence of the company itself.

Deploying both existing and emerging technologies, Objecs integrates wireless capabilities within the products. With the help of the Touch-to-Stone technology, a passerby has to just touch a compatible cell phone against the stone in order to access the stones data. For achieving the wireless functionality, a Near Field Communications-Radio Frequency Identification or “NFC-RFID” microchip has been embedded inside the granite disk. The same data file can also be manually accessed by the users that do not yet have NFC enabled handsets, leveraging their existing Internet enabled mobile devices as well.

According to John Bottorff, Objecs’ general manager, 2010 is a historical time in the industry that marks the first use of true wireless technology with memorial markers. Bottoff noted that to put the concept in perspective, adding even a simple epitaph beyond the traditional name and date to a grave stone is easily north of $200, while most of the RosettaStone products in contrast can preserve a short genealogical record of more than 1,000 words of text and a photo at the same price point.

Beginning Nov. 1, the company is going to begin providing its RosettaStone disk D106 to Funeral Directors and industry professionals, and its local distribution points will include the United States, Australia and South America.

Objecs announced in February it would develop a new group of technology enhanced memorial products that make it possible for cemetery visitors to access text and photos by simply touching a cell phone against a new or existing cemetery headstone. The products were named RosettaStone and were made available as a palm-sized stone tablet or as a coin-sized stick-on polymer tag (News - Alert), called a Data Tag, that adhered directly to a headstone.


Raja Singh Chaudhary is a contributing editor for TMCnet. To read more of Raja's articles, please visit his columnist page.

Edited by Tammy Wolf


 







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