Webinars - Featured Articles

March 28, 2016

Webinar - Now is the Time for Real-Time Policy and Session Management

There is an old expression, “There is no time like the present”.   In many ways it encapsulates succinctly the challenges and opportunities of our increasingly real-time world.  Realities are that for organizations of any type, size or location, ensuring that the right people have the right tools to perform at optimal efficiency and effectiveness in real-time is now table stakes for success. It is why real-time unified communications (UC) capabilities are now seen as business necessities rather than niceties. 

In fact, whether it is for internal business workflow optimization or for customer facing frontline people, having the ability to be responsive using ubiquitously accessible and simple to use multiple media, when and as needed, is paramount.  However, getting to a real-time-centric communications and collaboration environment is as much journey as it is destination. 

The facts are that while the headlines would like everyone to believe that most organizations have deployed an all-IP infrastructure, such is far from the case.  And, to be frank, a major reason is the migration journey from TDM to IP is fraught with complexities.  Being able to manage the migration—with a minimum of financial, cultural and customer disruption while offering state-of-the-art functionality to employees always and all ways—is like the old Ringo Starr hit, “It don’t’ come easy!” 

Having said that it is not easy should not dissuade anyone from having a sense of urgency about migrating.  UC really is now an organizational imperative, and migration delay is quickly no longer becoming an option. 

However, to be successful, what is needed is a well-thought-out plan to support a reasoned and reasonable migration.  This includes things like:  compatibility of legacy equipment/protocols; centralized management of complex dial plans across different IP-PBX (News - Alert) platforms; and how to introduce new real-time communication applications to end-customers and geographically diverse workforces. 

Core to developing and executing on such a migration plan is centralizing the policies and management of real-time communication sessions.  The reasons are the benefits are substantial and include:

  • Policies that understand subscribers, locations, application, time of day, and business rules
  • Integrated platforms that administer policy throughout the enterprise
  • Supplementary solutions such as security or media services on a per session basis

To put it another way, they facilitate greater visibility and control for systems administrators which translates into a UC environment that is agile, scalable, reliable and secure. 

The details of the critical role that centralizing the policies and management of real-time communication sessions can play for increasing operational efficiency and effectiveness  is the subject of the insightful webinar, aptly titled, Why Centralize Policy and Session Management Benefits Enterprise UC Environments.  You are invited to join men and Walter Kenrich (News - Alert), Director of Product Marketing, Sonus Networks, as we discuss in detail how to assure that the needed migration journey from TDM to IP not just meets but hopefully exceeds expectations.  

Edited by Maurice Nagle