Businesses looking to transform their operations today are on a quest to find best practices and proven success stories to help guide their future steps.  It’s no secret that the focus today is on the customer. Across industries and marketplaces, putting the customer first – by keeping them happy, and coming back – is top priority.

Numerous reports and predictions stated 2015 was going to be the year of the customer – so businesses are starting to look for ways they can improve by making the customer their core focus. By creating an actionable customer journey map, it’s possible to not only align business processes and actions with resources, but also operate from the customer’s point of view.

With competition tougher than ever today, being able to understand what customers want and anticipating their needs before they even realize the need exists is critical. To do so, a better understanding of the human and digital touch is needed for employees dealing with customers; only then can they deliver exceptional experiences every time.

A free Webinar from i2i happening today at 2:00 pm ET titled, “Transform Your Business By Creating an Actionable Customer Journey Map,” will feature Independent Business Advisor, author and thought-leader Phil Winters.

The webinar will also include details on upcoming i2i Customer Journey Workshops. Being held May 12 in New York City, May 14 in Chicago, and May 21 in Orange (News - Alert) County, California, the half-day, hands-on events offer a chance to learn more about the tactics above and offer the knowledge needed to build an actual Customer Journey Map.