Webinars - Featured Articles

April 01, 2015

Webinar - Map the Customer Journey if You Want to Succeed

The ‘Customer Journey’ is a phrase we’re starting to hear a lot more today as businesses struggle to keep and attract new customers.

Competition is tougher than ever and businesses need to find ways to stand out in the crowded marketplace. Sure, delivering an exceptional product will help gain popularity, but behind all the bells and whistles there is a need to capture customer interest and keep them coming back. This is where a closer look at the Customer Journey happens.

Understanding what customers want, anticipating their needs, before they even realize a desire for the business’ offering are all critical. As are offering support and follow up to keep the customers’ attention.

By creating an actionable customer journey map, businesses can transform their operations and better align processes, actions and resources. But what would that map look like? What kinds of things should it include?

This will be the topic of the i2i Customer Journey Webinar on Tuesday, April 14 at 2:00 pm ET featuring Independent Business Advisor, author and thought-leader Phil Winters.

With over thirty years of experience, Winters has gained international recognition as, “The Father of Customer Intelligence.”

CxOs, IT management teams and marketing and sales teams and leaders will learn best practices for mapping the customer journey to better understand human and digital touch points and uncover ways to empower employees who deal with customers daily so they can deliver an exceptional customer experience with every interaction.

In addition, the upcoming i2i Customer Journey Workshops will offer a half-day, hands-on chance to apply these tactics and build an actual Customer Journey Map to help businesses transform their services.

The workshops will be held May 12 in New York City, May 14 in Chicago, and May 21 in Orange (News - Alert) County, California. 

Edited by Dominick Sorrentino