Webinars - Featured Articles

February 28, 2011

Webinar - TMC Announces Webinar: Building Communities Online: Reduce Marketing Spend While Boosting Sales, Search and Social Initiatives

TMC, a global, integrated media company helping clients build communities in print, in person and online, announced today a complimentary Webinar event, “Building Communities Online: Reduce Marketing Spend While Boosting Sales, Search and Social Initiatives,” live on Wednesday, March 30, at 2 PM EST/11 AM PST.

Online communities aren’t a new concept; most people are members of social networking communities through their Facebook (News - Alert) or LinkedIn profiles. But developing a targeted, content-focused online community that supports a company’s marketing initiatives is an entirely different approach that requires thoughtful planning, proven technology and respected content.

This Webinar will offer insight into the benefits of building an online community as a way to improve marketing ROI. It will explore the way companies can save money by building a robust site that integrates results currently driven by search ads, SEO, social media and thought leadership. Webinar attendees will have the exclusive opportunity to learn from the experts about the benefits of an online community.

Rich Tehrani (News - Alert), CEO of TMC, which has been the industry leader in online community building for over 10 years for over 200 sponsored sites, will be presenting on these topics and describing in detail how you can start seeing real results with your own, customized online community.

“I think attendees will find this Webinar quite valuable, as it will cover how to improve your marketing ROI by utilizing SEO, social media and thought leadership in one integrated campaign,” said Tehrani. “I highly recommend joining our free Webinar, and learn how hundreds of companies have benefitted from TMC’s (News - Alert) Community program which attracts millions of interested viewers a year to our sponsors.”

This Webinar will cover:

  • How the concept of targeted marketing has evolved;
  • How to build a news-generated, search optimized community online;
  • How your online community is more cost-effective, and powerful, than Search Click Ad campaigns;
  • Common reasons why some online communities fail;
  • Why it is essential to partner with a respected editorial team when building your community.

Recommended for:

  • Marketing and advertising professionals;
  • Thought leaders;
  • Anyone who is interested in learning about how to apply cutting edge technology to their marketing and advertising initiatives to boost thought leadership and ROI.

Register now for “Building Communities Online: Reduce Marketing Spend While Boosting Sales, Search and Social Initiatives.”

For more information, please visit www.tmcnet.com.

About TMCnet Webinars

TMCnet Webinars feature live, interactive presentations covering relevant topics, presented by top industry executives. Attendees watch and listen to the presentation as it happens over their computer, and have the opportunity to submit questions to the speaker(s) in real-time. The TMC Webinar program typically attracts 300 to 500 registrants per event.   

TMCnet Webinars are archived and available On-Demand for up to 18 months.

Companies interested in sponsoring their own Webinar event can contact either Jim Spangenberg (companies beginning A-P or numbers) at 203-852-6800 ext. 211 or by e-mail at JSpangenberg@tmcnet.com; and Joe Fabiano (companies Q-Z) at 203-852-6800 ext. 132 or by e-mail at JFabiano@tmcnet.com

For more information about TMCnet Webinars, please visit www.tmcnet.com/webinars.

About TMC:

Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, NGN and InfoTECH Spotlight magazines. TMC is the producer of ITEXPO, the world’s leading B2B communications event. TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries.  In addition, TMC runs multiple industry events: 4GWE; Smart Grid Summit; M2M Evolution; Cloud Communications Summit; Social CRM Expo; SIP Tutorial; VIPeering; Business Video Expo; CVx; Digium (News - Alert)|Asterisk World; StartupCamp; MSPAlliance MSPWorld and more. Visit TMC Events for a complete listing and further information.

For more information about TMC, visit www.tmcnet.com.

Edited by Carrie Schmelkin