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Creating Business Value from an IoT &
Connected Product Strategy

Thursday March 19, 2015
TIME: 11:00am ET/ 8:00 am PT


Smart, connected products and the Internet of Things (IoT) are changing how value is created for customers, how companies compete and differentiate themselves, and the boundaries of competition itself. In order to capitalize on the exponential opportunities associated with the IoT, organizations must create and implement an IoT strategy.

Learn from Ted Graef, President and Co-Founder of All Traffic Solutions and J.P. Provencher, Senior Director of IoT Solution Strategy at ThingWorx, a PTC Business as they explore how All Traffic Solutions differentiated their products and organization by creating smart, connected traffic signs and the steps they took to build out and implement an IoT business strategy by leveraging ThingWorx technology. In this webinar you will hear:

  • The value All Traffic Solutions brings to their customers through their smart, connected products
  • The business benefits of having an IoT strategy and the opportunity for creating value from connected data including better service and accelerated innovation
  • How leveraging ThingWorx technology and utilizing the IoT ecosystem facilitated business goals and initiatives to be met
  • An in-depth explanation of the IoT value curve and maturity model and the return on IoT investment at each stage

Register now to learn best practices of how you can leverage the Internet of Things in your own organization no matter where you are in your innovation process.

Who should attend: Everyone!




Ted Graef
President and Co-Founder, All Traffic Solutions

Aashu Virmani

Ted Graef is the President and co-founder of All Traffic Solutions based in State College, Pennsylvania. ATS is the leading provider of traffic safety solutions that include products such as speed displays and variable message signs and the web application software to remotely manage those products and their data. In his role as President of All Traffic Solutions, Mr. Graef is responsible for all facets of the business, including overall company strategy, product development, sales, marketing and operations. ATS products are sold to governments and corporations internationally with products in all 50 states and 20 countries. All Traffic Solutions is one of the first companies in the world with a fully connected product line supported by its TraffiCloud Ecosystem. All products ship with an active internet connection providing web-based management of both ATS products and complimentary products from other manufacturers. The cloud-based TraffiCloud platform allows ATS to add additional products and services to the ecosystem with minimal development assets.

Mr. Graef has a Mechanical Engineering degree from University of Maryland and an MBA from Penn State. Prior to founding ATS, Mr. Graef worked in all areas of corporate operations at several electronic manufacturing companies. He has expertise in rapid product design and development, with operational emphasis focused towards quickly delivering quality electronic and software controlled products to the market. Mr. Graef has implemented cell manufacturing systems, consolidated corporate acquisitions and been responsible for engineering and manufacturing operations at several firms.

Mr. Graef is past President of the Industry Advisory Board of the Penn State Learning Factory and serves on the Penn State Engineering Entrepreneurship Minor Industry Advisory Board. He is a Pennsylvania Licensed Professional Engineer. Mr. Graef is married and has three children. He enjoys camping and hiking, is an Eagle Scout and is currently Scoutmaster of Troop 32 in State College, PA.

Scott McCarley
Senior Director of Solution Management at ThingWorx, a PTC Business.

Scott McCarley

Scott McCarley is Senior Director of Solution Management at ThingWorx, a PTC Business, where he is focused on enabling customers to leverage the Internet of Things to deliver new value and transform the way they create, operate and service products. He has responsibility for the leadership of market analysis, solution definition, and go-to-market activities for ThingWorx Smart, Connected Product offerings. For the past 5 years, Scott has worked with leading manufacturers to help elevate their product development, service and supply chain management capabilities. Scott has over 15 years of management experience with enterprise software companies in roles ranging from software development to marketing. Scott holds a M.B.A in Marketing and Strategy from Carnegie Mellon University and a B.A. in Biology from Colby College.



Carl Ford
CEO and Co-Founder
Crossfire Media

Carl Ford

Carl Ford is Co-Founder of Crossfire Media focused on the impact of communication technology on consumers and industry. Carl has been highlighting the key initiatives around the advances of the Commercial Internet since the beginning. From developing Product and service strategies to moderating meetings at ETSI, Carl’s 20+ years have always focused on the impact that service cost, regulatory and marketing issues have in rolling out new services.

As a community developer for Pulvermedia, Carl developed all of the VON Conference content. As an integral part of the IP Communications community, Carl has been instrumental in helping develop various trade organizations and has advised many companies on both strategic and technical issues to satisfy the needs of these company’s customers.


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