The Top Five Technologies to Engage the Mobile Shopper of Today and Tomorrow

Thursday October 2, 2014
TIME: 2:00pm EST/ 11:00am PST


As technologies within the mobile channel continue to evolve in the retail market, how do businesses best leverage the technology available to engage today’s mobile shopper?

Join Genesys for a 60-minute presentation as we discuss how mobile innovation is changing AND improving how retailers and brands engage with consumers. Our mobile marketing experts will discuss current and emerging technologies, and highlight use cases ranging from the simple to the complex, which retailers can utilize to provide a great mobile customer experience during the path to purchase.

What you’ll take away:

  • Understand the powerful connection between smartphones and smart shoppers
  • Increase your knowledge of emerging mobile technologies like Passbook, iBeacon, Push Notifications and more
  • Discover new strategies to address “showrooming” behaviors, increase purchase frequency and build stronger customer relationships

Register for this “can’t miss” webinar and find out how Genesys Mobile Marketing technologies can help you redefine your market.



Mark Friedman
Senior Vice President
and General Manager for Mobile Marketing 

Jeff Cotrupe
Global Program Director,
Stratecast | Frost & Sullivan

Mark Friedman



Jeff Cotrupe




Stefania Viscusi
Editor, TMCnet


Stefania Viscusi is an established writer and avid reader. She is a 2005 graduate of Albertus Magnus College, Magna Cum Laude. She currently holds a Bachelor’s degree in English and a Bachelor's degree in Communications. Stefania has had four of her poems published by “Breakwater” (an Albertus-run literary magazine) and completed a successful internship with the Connecticut Trust for Historic Preservation as a Public Relations Specialist.


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