Subscriptions are Eating Software
- Are you ready to tap into the $130B Software Subscription market?

Wednesday, January 13, 2016
Time: 1:00 PM EST/ 10:00 AM PST

In an essay published in the Wall Street Journal, Marc Andreessen famously described the future of technology industry stating that "Software is eating the world."

In addition, IDC recently published its software and licensing predictions for 2016. The number one prediction is the following:

Software Subscription Revenue Will Continue Its Rapid Growth Trajectory to Reach $130 Billion in 2016, a 21% Increase over 2015" - Amy Konary, IDC

If you are building software, intelligent devices, or trying to establish a recurring revenue business

Who should attend?

  • Business leaders who want to identify innovative business models and new business opportunities

  • Chief strategy officers seeking competitive advantage by delivering distinctive new value to customers

  • Product Managers who are looking for new ways to segment their customers, package their offerings and price new products

  • Executives ready to embrace the central role of software monetization for product leadership, operational excellence and customer intimacy

Sponsored by:



Ray Wang
Principal Analyst, Founder, & Chairman, Constellation Research Inc.

Principal Analyst, Founder, & Chairman, Constellation Research Inc. R "Ray" Wang is the Principal Analyst and CEO at Constellation Research, Inc. He's also the author of the popular enterprise software blog "A Software Insider's Point of View". With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise. Ray is a prominent keynote speaker and research analyst working with clients on innovation, business model design, engagement strategies, customer experience, matrix commerce, and big data. He advises Global 2000 companies on business strategy and technology selection. Ray is quoted regularly in Harvard Business Review, The Wall Street Journal, Forbes, Bloomberg, Reuters, IDG News Service, and other global media outlets.

Shlomo Weiss
Senior Vice President, Software Monetization, Gemalto

Shlomo Weiss runs the Software Monetization division at Gemalto. He has helped build multiple products and is a software monetization expert. In this role Shlomo manages product development, cloud service operations, strategic planning, and go to market activities for Gemalto’s Software Monetization solutions. Prior to his current role Shlomo was VP of Business Development, responsible for global strategic partnerships and for driving new business initiatives. Shlomo joined Gemalto (formerly SafeNet) via the acquisition of Aladdin Knowledge Systems in 2009, where he headed strategic business for Aladdin's Software DRM unit. Prior to Aladdin, Shlomo held senior leadership positions in business development, marketing, and sales at Emblaze Mobile, Comverse's Wydeband unit, and Multiple Zones.

Will Brouwer
Lead Operations NPI Project Manager, Viavi Solutions

For the past 6 years Will Brouwer has worked as a lead Operations NPI Project Manager for Viavi Solutions, formerly JDSU. He has more than 20 years of experience in communications industry, working for organizations like Alcatel, Agilent, HP and MCI. During that time he has been involved in numerous software implementations and gained valuable insights into entitlement. His roles have included Product Line Management, Business Development and Services NPI lead. Will is responsible for operations planning and implementation of Viavi Solutions' next-generation service enablement solutions focusing on the converged Wireless IP telephony and enterprise networks.

Chris Kocher
Founder and Managing Director, Grey Heron

Chris Kocher is a managing director of Grey Heron venture consulting. He is a 30-year veteran of Silicon Valley and multiple innovation and investment cycles. Chris brings a wealth of strategic and hands-on operating experience to help CEOs, executives and investors build revenues and shareholder value. He has consulted with over 100 companies on innovating with new business models, product strategies and monetization in disruptive markets and established industries. Much of his work has focused on helping companies with breakthrough technologies and platforms translate them into compelling value propositions to achieve rapid adoption in evolving markets including: Internet of Things (IoT), SAAS, cloud, big data, analytics, on-line video, digital media, ecommerce and adtech.


Peter Bernstein
Senior Editor, TMCnet

Peter Bernstein is a seasoned writer and professional with deep experience in the communications and IT industries. As a top-level industry analyst, Peter has keynoted major technology events and has been cited numerous times by The New York Times, The Wall Street Journal, The Los Angeles Times, USA Today, The Washington Post, Business Week, Fortune Magazine, ComputerWorld, NetworkWorld, Communications Week, among other publications.