How to Select the Right IoT Platform - Managing Assets and Data

Presented by Bill Zujewski, CMO and EVP of Product Strategy Axeda and Mallie Preston, AT&T M2M Center of Excellence

Thursday, June 12, 2014
TIME: 2:00pm ET/ 11:00am PT


We are rapidly entering a world where almost everything will be connected to the cloud. Managing these connected things, integrating them into the enterprise, and leveraging the data they generate presents new challenges to engineering and IT organizations. Historically, these problems were solved with home-grown custom solutions, but a new category of platform for the Internet of Things has emerged.

In this webinar, Bill Zujewski, CMO & EVP Product Strategy from Axeda and Mallie Preston from AT&T will discuss the device and asset management aspects of an IoT Platform. 

Attend this event to:

  • Learn about the tools available to remotely monitor, manage, track, service and control connected devices and assets
  • Understand how properly organizing machine and sensor data enables the transformation of IoT data into actionable intelligence
  • Learn how to securely update software and distribute content to connected assets and devices
  • Understand how to use an IoT platform to deliver remote service, enable predictive maintenance, and empower field service will valuable data


Bill Zujewski
CMO and EVP of Product Strategy

Bill Zujewski

Bill Zujewski has over 20 years of product strategy and global marketing experience in enterprise software and business applications. He has a proven track record of defining innovative products for emerging markets and bringing leading-edge and game-changing products to market.  Bill’s thought leadership on machine-to-machine, the “machine cloud” and connected products helps to shape Axeda’s point of view on M2M and identify value opportunities for the Internet of Things.

Before joining Axeda, Bill was Vice President of Product Marketing at Art Technology Group (ATG), the leader in e-Commerce software acquired by Oracle.  Before ATG, Bill led product marketing at edocs, Siebel, and Broadvision and began his career in engineering and software development at Data General and Informix.   Bill holds B.S. Degrees in electrical engineering and computer science from the University of Connecticut and an MBA from The Carroll School of Management at Boston College.


Mallie Preston
Sr. Manager on the M2M Center of Excellence team, AT&T

Mallie Preston

Mallie Eric Preston is a Sr. Manager on the M2M Center of Excellence team within AT&T’s Advance Enterprise Solutions (AES) business unit. Mallie serves in a national overlay capacity as an executive client solutions consultant on AT&T’s M2M cloud based (SaaS) offerings:

The AT&T M2M Center of Excellence (CoE) is a global facing practice that seeks to help customers leveraging AT&T’s ten plus years of M2M solutioning best practices as it relates to designing, deploying, and managing a connected product/asset strategy that often reduces the cost and complexity of high-scale deployments, especially as it pertains to secure connectivity integration for the Internet of Things (IoT) and M2M application development. The CoE works in conjunction with the recently launched AT&T M2M Foundry Innovation Center based in Plano, TX. Its purpose is to help our customers accelerate the innovation curve by providing world class lab facilities and resources for rapid software & hardware prototyping by which to reduce time-to-market of next-generation connected (IoT) products.

Within the M2M Center of Excellence, Mallie Preston consults with AT&T’s largest enterprise customers to realize their connected product vision in the (M2M) market space by leveraging AT&T’s cloud-based SaaS platform services through a combination of consulting, design and implementation resources that provides a true end-to-end solution. M2M Solutioning is done in the context of a "best of breed" ecosystem approach to assemble the right hardware & software elements pared with AT&T’s world class wireless/wired IP infrastructure that meet our customers’ business needs, enabling critical remote service and business intelligence via Big Data analytics.

In his prior role, Mallie managed AT&T’s top strategic alliance PCOEM partners where he was responsible for overall executive relationship management, developing national go-to-market strategies and overseeing joint channel co-sell/marketing partnering activities to increase AT&T and OEM revenues.

Outside of AT&T, Mallie held various Director of Marketing, Sales and Channel Management positions within the Internet and software industry serving medium to large enterprise segments over the last 20 years.

Mallie studied Computer Science from the Georgia Institute of Technology and resides in Atlanta, GA. 


Carl Ford
Community Developer Mobility TechZone Crossfire Media

Carl Ford

Carl Ford is Co-Founder of Crossfire Media focused on the impact of communication technology on consumers and industry. Carl has been highlighting the key initiatives around the advances of the Commercial Internet since the beginning. From developing Product and service strategies to moderating meetings at ETSI, Carl's 20+ years have always focused on the impact that service cost, regulatory and marketing issues have in rolling out new services.

As a community developer for Pulvermedia, Carl developed all of the VON Conference content. As an integral part of the IP Communications community, Carl has been instrumental in helping develop various trade organizations and has advised many companies on both strategic and technical issues to satisfy the needs of these company's customers.


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