Today's subscription-based economy requires that companies put their customers first. Annie has a natural passion for outcome-based customer experiences that has manifested into a successful career in SaaS over the last 12 years. From scrappy startup to a now successful publicly traded company, she has gained a wealth of experience as a functional service leader fueled by an attitude of continuous learning. As an executive, she understands the cogs of healthy recurring revenue businesses, summarized as adding more customers while retaining and growing the existing customer base. Her experience is primarily in B2B service and over the last year, expanding into B2C with the addition of the MINDBODY App and acquisition of a consumer based business.