Get Ahead in 2025: Exclusive Channel Marketing Insights at ITEXPO

ITEXPO 2025, part of the #TECHSUPERSHOW, is nearly here. The event will take place on February 11-13 at the Broward County Convention Center in Fort Lauderdale, Florida.

And as we gear up for ITEXPO (News - Alert) 2025, let’s talk about channel marketing.

Channel marketing is a strategy in which businesses use third-party partners, such as distributors, resellers, affiliates or retailers, to market and sell their products or services, efficient. Basically, instead of selling directly to consumers, companies use these external channels to expand their reach, enhance market penetration and optimize sales efficiency.

When executed effectively, channel marketing drives sales growth, reduces costs and creates a scalable way to reach new markets.

In fact, there is a chance to learn more about channel marketing at ITEXPO 2025. A session titled “The State of Channel Marketing 2024: Trends, Challenges and Opportunities” will reveal trends shaping channel marketing, from budget shifts and technology adoption to partner enablement strategies and the role of influencers.

Attendees will learn how top-performing organizations are navigating economic challenges, enhancing ROI measurement and fostering stronger partner relationships.

Kathryn Rose, co-founder, Channel Marketing Association; and Dalyn Wertz, executive board member, Channel Marketing Association, will go over these key learning points:

• Budget Insights: Discover how marketers are reallocating budgets to prioritize global partner engagement, technology investments and sales growth while navigating economic pressures.
• Partner Enablement: Explore strategies for empowering partners with effective training, marketing campaigns and post-sales support to align with business goals.
• Technology Trends: Gain actionable advice on adopting PRM, TCMA and other tools to streamline operations and scale channel programs.
• Overcoming Challenges: ROI attribution, resource constraints and partner engagement are top challenges in the Channel. Learn how channel marketers are overcoming these challenges.
• Emerging Influencer Impact: Learn how influencers and analysts are shaping market dynamics and driving visibility in the channel.

This session, set for 12:00-12:45 PM on Tuesday, February 11, will provide actionable insights and practical strategies to optimize your channel marketing efforts in 2025.